It definitely strikes me as thought-terminating cliche. If people were calling themselves woke maybe, but I've only seen it as pejorative for several years.

I don't think it's fair to entirely dismiss either, there really is a lot of incredibly toxic behaviour in communities labelled "woke" (and agreeing with further up the chain, I can't help but feel being a bit less "inclusive" and demanding some commitment to the product might help, gatekeeping be damned). But we should strive to accurately describe what those behaviours are.