"And even as the opportunity to create an app and make money has exploded, the time and budget needed to code that software has fallen closer and closer to zero. Programmers can add core features to apps simply by cutting and pasting a few lines of code. Known as the glue layer, this trick enables them to focus on creating new functionality."

Way to set peoples expectations for app dev, i'll make sure to set all my quotes to $0 and keep the schedule to a couple of days...