>Perhaps Mozilla has figured out that you can't corner the market if you focus on nerds with privacy concerns;

True, but "cornering the market" is such an outlandish goal at this point, they shouldn't be holding themselves to that standard. It's enough to capture a respectable 3rd place, rather than the sub-3% afterthought they are now.

And they original got the respectable showing in the early days by being the "one your geek friend recommends", not by pretending they can out-market the big players with unlimited budgets.