Was talking to a Mazda salesperson recently and he was complaining that the first five or six of the new CX-90s they were being allocated are all white. Though looking at their website they have some red and dark blue ones on the way now, so maybe that was just the first production run.
If people stopped buying white today, Mazda would stop producing it tomorrow.
I stand by my original point that it's tasteful. Classic shades of white, gray, silver, and black are in good taste, which is why people buy them. The buyers aren't saying "I want a boring color", they're saying "I want a tasteful shade".
At least it's not beige, which would only be boring
Ugh, if the 1990's are calling, tell them I'm not home!
Meanwhile at Mazda, I can see "zircon sand" working for the CX-50, but I'm skeptical on the Miata https://www.caranddriver.com/news/a41995585/2023-mazda-miata...
Unless it's such a weird choice that it somehow transcends boringness?
I have a grey car, but I am fully aware this is the case just because I am a terminally boring middle-class denizen, mass-produced, and absolutely non-remarkable for history.
Apparently this has to do with how the economy is doing. When times are tough, people like boring car colors. Something about ease of resale and broad palatability in car dealerships.
https://www.cnbc.com/2020/09/22/most-cars-are-painted-one-of...
I personally like to express my personality in other ways. The last thing I want is a car screaming some garish hue. Especially since I can do things like match clothes to my mood and the season, but I can't get my car repainted every day or every three months.