Re:Launch HN: Common Paper (YC W23) – SAFEs for Commercial C...
by jakestein on Tuesday May 23, 2023 @01:27PM
(#36047672)
That's a good point, and the magnitude of the impact of speeding up sales cycles can be really surprising if you haven't done the math. We wrote a blog post about this last year with a model in Google Sheets that you can customize for your business, but the TLDR was that while holding everything else constant, moving the sales cycle from 4 month to 3 increases ARR by 46%. That's with the same starting capital.
Full blog post and math here: https://commonpaper.com/blog/impact-of-accelerating-sales-cy...
I think what’s cool about CommonPaper is not just having the negotiations scoped to smaller areas but also the affect on the sales cycle. If can trim months off a deal process, that can help save a startup in terms of resources spent and dollars coming in earlier.