i sense a disconnect in the premise. do non-technical people really need latex? - to invest the time to study prettyness of presentation... depends on definition, scope and degree of technical'ness but generally i'd think they (should) focus on quality of content in their own field because it's just much cheaper to outsource the nonessentials (latex being one of them) to more competent experts who dedicate lifetimes to 'making the presentation pretty'