PA Semi while an accu-hire was entirely done so that they could build processor tech internally.

By low hanging fruit, I mean the concept of a portable computer in your pocket. I'm not undermining the astounding work that went into things like the iPhone - The execution was fifth steps above everyone else. I just mean after the iPhone and iPad, ideas that had been around for a long while but had not been executed well, we have been waiting to see what the next step will be. I feel this is why things like VR got so much traction.