People are very interested in generative AI which can be VRAM hungry. LLMs, Graphics, etc. One of these is a mid range SKU with 16GB of VRAM. The next notch up doesn't even have a 16GB VRAM SKU.

As far as the Coke vs. Pepsi comparison, Nvidia's CUDA is like not even that right now. It's a curbstomp in developer experience. You can get in on that action for cheaper now.