Imagine you're a production company working on a low-budget docudrama for Netflix where you know it will be displayed as just one more UI tile among an endless tsunami of similar low-budget dramas from around the world. Which marketing approach do you think would work better:

1) Make a historically accurate show with the little money you have, release it, and watch it sink to oblivion with a slightly below average rating;

2) Add a provocative bait that you know the most bored unemployed crowd on Twitter won't be able to resist; watch everybody talk about your show; enjoy your 11% rating because it came with massive online notoriety and a fat Netflix royalty wire for a few months.