Oh, it's a different time for any group of people you ask. For some it was AOL, for others the media coverage that picked up around 1995/1996. And some were late to the game and only noticed when every one around them got DSL in the early 2000's. I kind of picked 2004 at random. It represents a (sadly rather sizeable) group of people in rural areas who neither got DSL nor internet over cable before that time and therefore just didn't pay attention.