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A comment on 47% of all internet traffic came from bots in 2022. Parent comment

Re:47% of all internet traffic came from bots in 2022 by spondylosaurus on Sunday May 14, 2023 @01:10PM (#35939451)
Automated ad fraud is why. It's the biggest problem you've never heard of.

The last time I heard it cited (which, to be fair, was a few years back) the actual number was 33%—for every three dollars spent on digital advertising, a dollar gets lost to fraud. Not too far off.

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Re:47% of all internet traffic came from bots in 2022 by speeder on Sunday May 14, 2023 @04:14PM (#35941017)
I had to disable Google display ads because 90+% was fraud
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Re:47% of all internet traffic came from bots in 2022 by acfou on Sunday May 14, 2023 @09:06PM (#35942856)
how did you know?
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Re:47% of all internet traffic came from bots in 2022 by phendrenad2 on Sunday May 14, 2023 @04:15PM (#35941026)
How old is that information? If I recall correctly, some of the big ad fraud rings were taken to court, and that killed the business model.
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Re:47% of all internet traffic came from bots in 2022 by spondylosaurus on Sunday May 14, 2023 @05:14PM (#35941390)
Roughly three years old I think. But if you're referring to the same ad fraud rings I'm thinking of: yeah, a few did get shut down (which iirc was a first) but there's plenty of new operations taking their place. Ad fraud is a relatively cheap way to make money if you can scale up your operation, and most perpetrators don't get caught or punished. Although that may change in the future.
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