Anything resembling this existed almost a decade ago in a very different landscape, and what you're saying isn't even really reflective of the reality at the time. The vast majority of reasonable people were talking about what would gradually happen if the concept of net neutrality was totally thrown out; today there is more nuance, more public awareness, more partisanship, different goalposts being fought over.

Now we have a ruling that the FCC can't limit state net neutrality law, because Verizon was literally fucking throttling a fire department during a major wildfire. We have ISPs being a bit more careful until we drop our guard again, it's not exactly a mystery.