I’m both a business person and an engineer. I recently did a short workshop where a marketing guy took us through using GPT and Midjourney to iterate through new business ideas. In the 4 hours of the workshop, a bunch of mostly non developer people generated about 500 business ideas using GPT, took the top ideas, and turned them into business pitches. A couple of people in the room thought the idea their promoting came up with was good enough to run with.

This sort of stuff is fuzzy, even without AI. In many ways it’s about exploring the knowledge space rather than seeking specific answers. None of this requires correctness because there are no correct answers to begin with.

Even in computing, correctness is not always important. I recently asked GPT to produce a bunch of names from the Austin Powers universe in order to populate a demo database. I asked for them in JSON format and in 20 seconds I had what I needed. There is no wrong answer for that, either.