I think it's a mistake to treat Tucker (similarly Trump) as the center of a personality cult. There's a great deal of popular support for low-level conservatism that corporate media owners won't tolerate and aren't interested in, so a vacuum builds up and the only thing that's left for that half of Americans to support is bombastic blowhards. "Vote red, no matter who" looks hideous because there's nobody constantly covering up the blemishes.