We don't know what "advertisers want", because there is no objective advertiser milieu. It has been ruined by pressure campaigns from political groups that are propped up by an extremist media. The only significant drama originates from these pressure campaigns, from groups who are upset that Twitter no longer acts as their de facto partisan agent.

The way to seek even ground is for corporations to stop responding to media pressure, and for the press to abandon that role once society rejects it for them. Until then, the pendulum is going to swing too heavily in both directions.