Re:I am excited to welcome Linda Yaccarino as the new CEO of...
by jbigelow76 on Friday May 12, 2023 @06:36PM
(#35923397)
but in reality the biggest advertisers have come back and with her at the helm even more will.
I would bet advertisers like Apple got a huge sweetheart deal. The majority of advertising I see is (by volume), crappy "As Seen On TV" type products fronted by MANY different accounts (I can't block them fast enough), accounts promoting whatever thought leader angle they are working (also insta-blocked), and finally large brands that Twitter probably would like a lot more of.
I would bet advertisers like Apple got a huge sweetheart deal. The majority of advertising I see is (by volume), crappy "As Seen On TV" type products fronted by MANY different accounts (I can't block them fast enough), accounts promoting whatever thought leader angle they are working (also insta-blocked), and finally large brands that Twitter probably would like a lot more of.