Whenever I write code, it either runs, or does not. It’s my fault, or I could say: it is my responsibility.

This is different with marketing. It depends not only on me but on other people’s behavior. And most of the time, I couldn’t see any relationship between effort and results.

Therefore, I have on my product roadmap a gamified loop with feedback, so that reluctant marketers have fun and keep being engaged to use the platform and stick to their habit.