I took it to mean: "This is not the thing it looks like."

But, I agree, it's not an exact match context wise.

You can make fine images and fine presentations, but they are not the reality.

The reality is what people can really use and what really does hit the road.

Right now, everything google presented in the keynote is vapourware for anyone that doesn't have access to it.

I just meant that the conference is not the features. The conference is about the features, but they're different things. Much like the Magritte painting is not a pipe, it's a painting of a pipe. The analogy was not very good.