categorical imperative applies here imo

the problem will not be solved by any one us alone, and so too often we conclude it's not worth trying

solutions are likely to require most of us acting together, which is a losing game (as judged by the value system which has led us to the precipice) right up until it's not

a shift in perspective, in the criteria by which we evaluate gain and loss, is needed; changing [career/habits/lifestyle] in advance is not easy, but there is peace of mind and conscience in it, and if you inspire even a tiny bit of mimicry, you've killed a piece of Moloch, who will only die by a million such acts