How CAN'T you acquire a decent amount of customers? The world is so much simpler and easier than you think it is. Maybe that sounds like hand-wavy BS to you, but it's simply the facts. Freckle grows even when we ignore it. We don't "do" verticals.

You're assuming that variety means people are satisfied. But as a rule, people are never satisfied, and rightfully so since most software is crap.