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A comment on Give It the Craigslist Test. Parent comment

Re:Give It the Craigslist Test by phelpsse222 on Sunday May 07, 2023 @12:45AM (#35848013)
Bingo. Any marketing campaign will have a specific landing page for lead gen.

Most B2B pages will just have a fluffy main page to inspire confidence in doing business with them.

[ Parent | on HN ]
Re:Give It the Craigslist Test by JohnFen on Sunday May 07, 2023 @04:57PM (#35855539)
> have a fluffy main page to inspire confidence in doing business with them.

Which, oddly perhaps, has the exact opposite effect on me. Another commenter mentioned McMaster-Carr's website. That one inspires confidence (because it exudes competence).

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