https://www.adobe.com/sensei/generative-ai/firefly.html
This sounds all very similar to the Stable Diffusion tool chain, though probably cloud based and with a more intuitive UI on top.
Being able to quickly generate and iterate on assets is great for inspiration but pretty useless for professional output without fine-tuned, predictable, repeatable controls. These tools will simply integrate with existing professional tools until they can do it better.
Imagine the first person to make an electric saw made some automated thing that could cut the wood to make a cool looking flat pack house somewhere in the neighborhood of your specifications in 5 minutes. The caveats: while it would assemble perfectly, the actual angles of the cuts might be unpredictable... Like 40 and 50 degrees rather than 45 and 45, and the layout was never quite what you expect even if it was OK more often than not. Pros knew those were fundamentally deal breakers for professional work, and remained more professionally useful with their hand saws because they had the required precision, control, and predictability. While enthusiasts were gong crazy exploring all of the different kinds of oh-so-slightly wonky structures they could generate and predicting the end of carpentry, the old school saw companies started making circular saws, chop saws, drills, and the like. The market for handyman-built dog houses, sheds and playhouses would immediately be lost to the automated machine but I guarantee you that all consequential work would still be done by carpenters with power tools.
As I mentioned in another comment, so much of this hype is based on developers assuming they understand something that they don't. I've indulged in this hubris as a developer but straddling both sides of this line has been illuminating.