Re:Show HN: Remove sponsored content in YouTube videos
by Hamuko on Friday May 05, 2023 @09:17AM
(#35828854)
Don't they still get YouTube Premium revenue even if the video is demonetised?
Re:Show HN: Remove sponsored content in YouTube videos
by nodja on Friday May 05, 2023 @09:37AM
(#35829039)
Yes, but premium revenue is decided by watch time, long videos get more revenue usually, with videos at around 90min length being 50/50 payout from ads and watch time. Assuming ads only at the beginning and end of videos and the video target the "average" audience, and average view duration of 30mins.
So you're looking at a 50% reduction in income minimum, much more if you make short videos that target audiences with higher $/cpm like finance or health, in those youtube premium is probably only around 5-10% of revenue.
The problem from the video creator's perspective is that Youtube often decides to "demonetize" your video for breaking one of their "community standards" rules, which are vague, constantly changing, and seemingly randomly enforced. If that happens, their video gets no payout from Youtube. Its no surprise they would take sponsorships into their own hands in order to get a more fair and consistent paycheck.