Don't really love or hate, but am ok with it. If I'm flying something short, I'll buy the cheapest ticket possible, which are really cheap now. Longer flights I like being able to get more leg room w/o having to spring for first class.

There is a large group of people who only want the cheapest flight possible, then there is a decent sized group who want more than basic economy, but don't want to pay for first class. This is basic customer segmenting.