The problem with this line of thinking is that the price reduction for the "affordable" option compared with the old all-in pricing is $5. The price premium for the new deluxe (with additional features compared to the old all-in price) is $20. [Note that the $5 and $20 are meant to be relative to each other, not to the base price]

People then say, "customers must prefer dogshit because their spending habits tell the story"