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Re:Renting Horsepower by m463 on Thursday May 04, 2023 @04:09PM (#35821391)
I think that's how it looks from the outside, but people I know who have bought these cars look at it different.

They like the attention to detail of mercedes and the quietness.

They like the attention to detail of bmw and the performance.

(not sure about audi, don't know anyone well who has one)

But this move sort of pulls back the curtain between the marketers in charge at these companies and their view of the customers. "they are price insensitive and will pay more without worrying".

But really - you don't want to piss off a first-class customer. it's easy to get under their skin if you treat them with disrespect and they remember.

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