Now without cookies, you typically want to share email, phone, zip code, etc in order to do remarketing without 3rd party cookies.
No ephemeral 3rd party cookies = ad platforms rely on user data that never changes (email addresses, phone numbers, etc)
I agree with your advertisement of your viewpoint.
> Google has even gone as far as adding a setting to their AdWords tracking tag that automatically scrapes the HTML of a page in search of anything that resembles a user’s email address or phone number to make it easier to collect first party data automatically.
Really? Link?
https://support.google.com/google-ads/answer/10763826?sjid=1...
The help docs are a bit cryptic, but the UI within Google Ads is a lot more straightforward in how it works. It searches the landing page for an email address to automatically pair with a conversion event. All the advertiser needs to do is accept some privacy policies and enable the feature.
I'm curious, would you purchase a membership to youtube if it included absolutely no tracking, sharing of first-party data, or advertising at all?
I definitely did not consent, in fact I go out of my way to tell companies I give such information to not to share it with anyone.
It used to be you could just "clear your cookies" and you'd have a virtually clean identity on the internet. Now basically every ad platform, including Google Ads, is heavily encouraging the use of "first party data" - aka name, email addresses, phone numbers, mailing addresses - as a way to target customers. Google Ads help docs specifically cite the phasing out of cookies as the reason advertisers should send Google as much "first party data" as possible.
In effect, that means "clearing your cookies" will do nothing if you're the average Google users who's still logged into chrome/google after clearing your cookies.
And instead of Google + ad networks just having your data in cookies, now they have your name, email, mailing address, zip code, etc provided to them on the backend with no way for the consumer to easily opt out or delete their data.