Currently we tend to understand bad information on the stream as a function where quality is linear and quantity is exponential, and individuals or human filters can still identify reject the lower 99% as spam. Every point closer on the graph the quality comes to resemble human-made content represents an exponential degree of further confusion as to base facts. This isn't even considering whether AI develops its own will to conduct confusion ops; as a tool for bad actors it's already there, but that says nothing of the scale it could operate at eventually.

The sophistication of the misinformation is exactly the point: That's the mass multiplier, not the volume.