Re:Ignore Microsoft’s whines about the Activision takeover. ...
by PaulHoule on Monday May 01, 2023 @01:01PM
(#35775689)
There are other angles.
NVIDIA likes it because it could justify higher prices for graphics cards. Suppose somebody plays 2 hours a game a day and they can justify an $1800 graphics card for that. (Over 3 years it's about $1 an hour, I'd compare that to about $0.45 an hour for the cheapest Azure instance with a less capable GPU)
22 hours a day the card is doing nothing, if other people were gaming on it and it were training neural network models the rest of the time the card could be worth $21,600. It's a throwback to IBM mainframes at the worst but NVIDIA could easily conclude it can't afford to sell 40-series cards to gamers.
Steam is still pretty much undisputed leader in today's games marketplace and it's a very comfortable position worth billions of dollars. And that's just on one platform.