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Re:Is Google Search Threatened by Microsoft Bing? by jqpabc123 on Monday May 01, 2023 @11:27PM (#35782972)
The biggest threat to Google Search is --- greed.

A certain amount of advertising is acceptable --- but Google has blown way past that point. It's now hard to find the real results you came looking for due to all the ads.

Greed --- and the lack of real competition, has made them complacent and vulnerable.