Parts for stolen Hyundais and Kias are so scarce the cars are being totaled

Re:Parts for stolen Hyundais and Kias are so scarce the cars... by forgotusername6 on Monday May 01, 2023 @04:28AM (#35770322)

For decades in the UK they've marketed themselves as "high-un-die". Now for some reason they want us to pronounce it slightly differently. I can't help but feel this is merely a cost saving measure so they can use the same ads here as they do elsewhere. Why does it matter how a different country pronounces a foreign word?

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Re:Parts for stolen Hyundais and Kias are so scarce the cars... by neom on Monday May 01, 2023 @04:39AM (#35770371)

I doubted you, for that I offer my apologies.

https://youtu.be/n5j1UdLM2Pg

I live in Korea and hear it pronounce the Korea way all the time. Frankly, had I known this was their marketing abroad, I'd never have complained. Thanks for sharing! :)

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Re:Parts for stolen Hyundais and Kias are so scarce the cars... by forgotusername6 on Monday May 01, 2023 @08:13AM (#35771714)

I can only assume that originally they didn't think we could pronounce it the Korean way. Similar to how Nestlé was originally pronounced nestle (neh-sel) in the UK.

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