> No way in hell do 15% music listeners own record players.

That's also a weird statement in general, sure there might be a group of people who actively avoid music, but aren't most of us music listeners. Perhaps there's some special meaning to "music listeners" as a term.

At most 95% of the world population listens to music (the rest are hard of hearing)

Some of those remaining 5% do like the vibrations, but I'm not sure that counts as listing.

Definitely seems nebulous, but I would consider myself not a music listener. Outside of it being paired with a movie/game/video/etc, I practically never listen to music just to listen to music.

A lot of people over 60 own a record player even if they never use it.

Why? Most people older than 40 got a record players decades ago and still own it even if it is barely used.

People who don't move on a regular basis don't really take the time to assess what it is worth keeping or not.

>Most people older than 40 got a record players decades ago

That seems unlikely. I'm in my mid 40s and I bought my first music on compact cassette, but that was almost immediately supplanted by CDs. I never owned a record player.

I think that's closer to being true of people over 60. I'm almost 40 and never even came close to owning vinyl, it was all already CDs when I was young and cassettes before that.

15% of music listeners probably don't have a record player set up ready to be used.

Record players, however, are a really common sight in garages and the back of closets. Even younger folks have picked them up from estate sales and flea markets on a whim and never used them.