I'd assume it's an attempt to have exclusivity (and thus a shot at exponential growth) instead of targeting slow and stable growth ? From your description alone, it feels your business model is more targeted to small business than startups (which is a good thing IMO)
My guess from the context would rather be that they think (rightly or not) that they can do it cheaper themselves or by paying someone else a fixed cost rather than giving out a profit share like the pricing model in the FAQ says:
> Our pricing model is based on the principle that we take certain percentage of the total profit our SaaS lets you drive home.
What exactly do you offer / sell / solve?
How are you different from “VC-backed vertical indoor farming companies”?
It’s unclear from your message.
It's a SaaS + IoT + Plant Biology knowledge baked into one package. We are figuring things out on the fly as well (here's a link to one of the products https://www.hexafarms.com/main/hexaos). The aim is that the entire operations should be reduced to manual labor of handling the plants (and our software will inform you about that as well). Vertical indoor farming has been always close to my heart but at this point we address the wider space of Controlled Environment Agriculture (CEA) in general.
> How are you different from “VC-backed vertical indoor farming companies”?
Yikes! We are also going to be VC-backed soon. Went through Techstars recently. Hopefully, I'd have the humility to accept and not makes claims that go against the fundamental principles of physics, biology, and economics. Sorry but this is the best answer I could give.
Not to Shill, but are you planning on hiring anytime soon?
We are working with growers in EU, and they are all actually profitable growing normal veggies (lettuce, kale, etc.) as usual. But whenever we talked to some of the fancy VC-backed vertical indoor farming companies, they would usually not entertain us and would always claim that they were going to build everything by themselves. Almost always, the leadership in these companies was the type that didn't know anything about plants, software, status quo of AI, etc.