If it sells more cars with more profit I fully expect them to, yes. I’d also note that wiring and layout of all those buttons as well as the manual work necessary to make a static user interface is fairly expensive. The slap a general purpose processor and use the existing AV in the car to control everything greatly simplifies both assembly and supply chain. Perhaps it’s counter intuitive, but buttons aren’t nearly as cheap as you might imagine, and computing resources are decreasing in cost rapidly. Finally LLM and voice recognition model computation costs are falling dramatically - you don’t need a GPT-4 to improve voice recognition outcomes, most of the smaller system scaled models would just as well. The more advanced models are only necessary for significantly more advanced semantic tasks.