what is really funny is that someone with an MBA was working behind the scenes to claim this suscriber churn flow dark pattern was A/B tested, and the test "conclusively demonstrated" that action B (hiding the cancel/forcing user to call/etc) resulted in XX % less churn, ergo resulting in additional YY revenue/quarter.

Yet, anyone with basic reading comprehension can read this thread, and conclude these dark patterns are destroying the brand with existing customers.

And...those customers are not coming back. Ever.

Where is the A/B test for brand suicide ?