Re:Malcolm Gladwell's 5 Steps to Success
by maryrosecook on Friday November 07, 2008 @05:25PM
(#357175)
Gladwell is successful because he relays a great anecdote. Anecdotes lend themselves well to re-telling, thus his books are popularised by word of mouth. "Man, I read this great piece by this guy called Gladwell about a policeman who could ready body language so well he held fire when facing off a kid with a gun."
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And isn't that precisely the scenario outlined in Tipping point? That's pretty cool - a book that proves its own point. It also reminds me of people who get rich selling self help books.