I'm in the UK. I wanted to watch the recent Masters golf tournament and it turns out it was on Sky Sports. They also had a deal for six months subscription at ~GBP18/month on a month to month streaming only contract. Fine I thought, I also enjoy F1 and 20/20 Cricket, I guess that's reasonable value for three sports I have a passing interest in.

Upon reaching the checkout it turns out I needed to pay another GBP6.99/month for something called "Boost" to allow me to watch in 1080p.

I gave up.