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Re:Google Near Launch of Cloud-Storage Service by smh on Thursday February 09, 2012 @04:37AM (#3570414)
people familiar with the matter

This peculiar phrase appears four times in the article. Is it journalist-code for something?

Re:Google Near Launch of Cloud-Storage Service by jforman on Thursday February 09, 2012 @04:52AM (#3570444)
Yes, it's code for a source who is "on background" or of similar attribution status. See http://en.wikipedia.org/wiki/Journalism_sourcing under "Speaking terms."