People like me who aren't programmers, or even power users anymore.
> I know it, and I know that you know it.
A long time ago I used to modify the Windows ME registry, and it genuinely created some features doing so. Then they removed this windows-altering ability from the particular feature I was modding and my mods were useless. Maybe the MS programmers saw this as a bug being fixed, but I saw it as a feature being removed. I basically haven't been a Windows power user since ME because of stuff like this.
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Nothing Apple is doing is materially different from what Microsoft was sued for in the 90s by anti-trust enforcers. In fact, it's a bit more, because it just isn't a default browser, it's control of every app. Apple's share of the US market is just slightly less than Microsoft's was at the time.
To argue that the existence of Cydia means that “Apple started out with side-loading” is intellectually dishonest. I know it, and I know that you know it. If you have a real argument, you shouldn’t need to resort to this.