Microsoft actually lost an antitrust lawsuit for doing something extremely similar to what Apple is doing.
> Explorer web browser with the Windows operating system, which made it difficult for other web browsers to gain market share. Additionally, Microsoft was accused of engaging in exclusionary contracts with computer manufacturers to prevent them from pre-installing competing web browsers and of engaging in other anti-competitive practices.
Remind you of anything?
What Epic wants to do is have their game store on multiple OSes produced by other companies and then call the shots on those. I actually think they are closer to the spirit of what MS was doing, and given the chance they would leverage any advantageous market position they could achieve (or run to the courts) to shape OS customers’ UX in a fashion that is more similar to what MS did.
Apple wants a sandbox in the world; Epic and MS want the world to be their sandbox. If Apple’s sandbox becomes dominant it will be de facto because of people choosing to use a better competing product; Epic’s and MS’ actions are attempts to create a de jure dominant sandbox.
Every behemoth company you see today did not start out that way. Apple was a couple guys in a garage. At that time, IBM was almost 100 years old, had revenues in the tens of billions and was sending hardware and software into outer space with government contracts. Guess how that company started out?
It’s also revealing that you think $10K is a low barrier to entry to a risky business with razor thin margins. And it’s also quite hard work, in terms of physical labor and ongoing time commitment. Most of my life that kind of lump sum was unthinkable, and I have to imagine it still is for many. Yet even in the face of that, some people do find a way.
They should do so with smartphones as well, if they feel strongly about it. I think the scales match in terms of barrier to entry to expertise if you want to compare delis and smartphone manufacturing.
I think the problems with your comparison are at least twofold:
1) it’s much much easier, in a technical sense, to start a deli vs manufacture a smartphone. Just in Apple, there have been tens to hundreds of millenia of person-time poured into the company.
and 2) most people with the expertise necessary to do so are happy with the options available today and would rather spend their time solving other as-yet unsolved problems.