Excuse me - what do you mean by my "repetition" of this? I've only expressed this view today, in response to this thread. I'm also not familiar with the term “wrap-up smear" - perhaps I am guilty of that, could you explain please?

You assert “the brand is in crisis.” Is this your mere speculation? The very nature of a brand involves community reputation.

A gossip campaign of an improperly predicated assertion is called a “wrap-up smear” in some circles. What’s your basis?