I thought this article was great and says a lot about the importance of details. In a way I see a lesson in the importance of details but I also see people concentrating entirely too much on something that may not deserve the amount of time that's going into it. But back to your original point - despite the fact that I liked the article I am also seeing the same pattern. To me it seems that either everything that gets posted on the 37Signals blog is pure gold or, more likely, it's like there's a Cult of 37Signals around here now. They have some good stuff but come on, the front page is starting to look like their personal RSS feed.