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A comment on Lego breaks ground on first US manufacturing facility. Parent comment

Re:Lego breaks ground on first US manufacturing facility by mejutoco on Sunday April 23, 2023 @12:26PM (#35677635)
They were having more and more competition, and they focused on licenses: star wars, harry potter, etc.

Others can copy lego (with less quality) but the licensing deals protect them. Very wise.

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Re:Lego breaks ground on first US manufacturing facility by GalenErso on Sunday April 23, 2023 @01:01PM (#35678040)
Lego is also often the only game in town.

Star Wars' Kenobi TV show had this sleek black ship to transport the Imperial Inquisitors. Lego made a set of it. No other toy manufacturer has, so if you want to play with your own Inquisitor shuttle, Lego is the only choice. Why, I wonder? There are Star Wars toys that are not Lego, so why are those toy makers not jumping on the opportunity? I honestly don't get it. Unless Lego has a deal with Disney to be the only ones authorized to make toys of certain vehicles/scenes/characters.

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