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Re:Lego breaks ground on first US manufacturing facility by LegitShady on Sunday April 23, 2023 @12:14PM (#35677501)
1) Entrenched market leaders

2) Leader in terms of quality

3) Good product design and successful branding deals

4) Difficulty of starting a dedicated competitor includes high startup costs (mold making is veeeery expensive)

5) There are competitors, but since startup costs are high even they aren't super cheap, and some have quality control problems, not as much piece variety, etc.

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