Re:Lego breaks ground on first US manufacturing facility
by seanmcdirmid on Sunday April 23, 2023 @12:29PM
(#35677667)
Megablocks (??? I forget the name) has a licensing deal with transformers, Pokémon, and hot wheels. I think Halo also, still not a very strong competitor. They are sold at Fred Myer in my locale, but they keep distance from the Lego section.
I guess Lego has that Optimus prime set now, so maybe not exclusive to transformers anymore.
I didn't downvote your comment but there does seem to be competitors unless I'm misunderstanding this list: https://en.wikipedia.org/wiki/Lego_clone#Brands
It's just that the LEGO is the most well-known. Probably due to the quality plastics, licensing deals (Star Wars, Marvel movies themed kits, etc), famous advertising campaigns, and so on.