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Re:Lego breaks ground on first US manufacturing facility by jasode on Sunday April 23, 2023 @11:59AM (#35677346)
>Why is there not more competition?

I didn't downvote your comment but there does seem to be competitors unless I'm misunderstanding this list: https://en.wikipedia.org/wiki/Lego_clone#Brands

It's just that the LEGO is the most well-known. Probably due to the quality plastics, licensing deals (Star Wars, Marvel movies themed kits, etc), famous advertising campaigns, and so on.

Re:Lego breaks ground on first US manufacturing facility by seanmcdirmid on Sunday April 23, 2023 @12:29PM (#35677667)
Megablocks (??? I forget the name) has a licensing deal with transformers, Pokémon, and hot wheels. I think Halo also, still not a very strong competitor. They are sold at Fred Myer in my locale, but they keep distance from the Lego section.

I guess Lego has that Optimus prime set now, so maybe not exclusive to transformers anymore.