Re:Tesla's California market share tumbles despite aggressiv...
by MBCook on Saturday April 22, 2023 @05:59PM
(#35671284)
This is why they’re cutting prices. You’re dead on.
They finally have real competition and they’re having trouble due to weaknesses (even if only perceived) like lack of CarPlay/Android Auto, quality issues, service issues, simple brand loyalty, and being heavily associated with someone many consider toxic. They’re losing their big advantage of being “the” electric car. People are now aware of other options.
If Tesla was as unassailable as some fans claim, they wouldn’t need to cut prices. They could continue to charge the same amount and maintain market share, using the profits to improve things or produce more.
The price cuts signal they’re in real competition. Good. That will improve everyone.
They finally have real competition and they’re having trouble due to weaknesses (even if only perceived) like lack of CarPlay/Android Auto, quality issues, service issues, simple brand loyalty, and being heavily associated with someone many consider toxic. They’re losing their big advantage of being “the” electric car. People are now aware of other options.
If Tesla was as unassailable as some fans claim, they wouldn’t need to cut prices. They could continue to charge the same amount and maintain market share, using the profits to improve things or produce more.
The price cuts signal they’re in real competition. Good. That will improve everyone.