I doubt that. They are trying the subscription model, but used car drivers are more price sensitive and are likely to not fall for it. If the car doesn't have a lifetime subscription included used car drivers will soon get the word out don't buy that car. Car manufactures depend on their cars having a good resale value - people who buy new cars tend to trade them in every 3 years, and that only works out because the car has value to someone else.

It will take time for this to work out in the market. BMW is small enough to trick people, but the large car makers are not.