The tweet you linked was from an outage that lasted 30 minutes, it's pretty disingenuous of you to try and pass that off as status quo.
I do agree however that the labeling has gotten less prominent over time. I don't however agree that it has become subtle enough to considered indistinguishable from search results.
> I don't however agree that it has become subtle enough to considered indistinguishable from search results.
This is what it looks like on mobile. A tiny "sponsored" text is the only thing that distinguishes ads from search results: https://imgur.com/a/WOk4NdR
It's deliberately designed this way compared to what it once was https://atechnocratblog.files.wordpress.com/2016/07/history-...
To deny this is quite bizarre
Prominently? Bold text?
Here's how they repeatedly made ads indistinguishable from search results: https://atechnocratblog.wordpress.com/2016/07/26/color-fade-...
Or this: https://twitter.com/garybernhardt/status/1648496387640938496
To quote from the above, here's what they said in the beginning: "we expect that advertising funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers"