Early this year, the attorney general of Connecticut, Richard Blumenthal, representing 40 states, sent a letter to Craigslist demanding that it purge the site of such material and better enforce its own rules against illegal activity, including prostitution.
Craig's List voluntarily decided to curb the ads. Although they received a letter, it doesn't mean that they violated the law or were committing illegal acts themselves.
US newspapers have had these types of escort ads for a long time so I'm not sure why it would be illegal to do online.
Are there any sites for other parts of the world that already deal in this? Perhaps they would have the biggest opportunity for crossover here.
And Youtube is still being sued for not removing copyrighted videoes. And they've yet to prove to actually make any money off of it.