Is Apple Falling Behind in the AI Race Against Microsoft, Google, Amazon?

Re:Is Apple Falling Behind in the AI Race Against Microsoft,... by supermatt on Wednesday April 19, 2023 @07:00AM (#35626680)

Apple have been shipping various pieces of advanced AI in their consumer products for many years already. As the technology has allowed it, they have started moving even larger models to the edge - siri is now available on-device, for example.

They have been building dedicated hardware into their devices specifically for this - for years! State of the art LLMs have already been shown to run on ios devices.

I very much doubt that apple is behind - more likely just polishing off their next usecase.

[ Parent | on HN ]

Re:Is Apple Falling Behind in the AI Race Against Microsoft,... by neilalexander on Wednesday April 19, 2023 @08:12AM (#35627172)

> Apple have been shipping various pieces of advanced AI in their consumer products for many years already

A few fun everyday examples:

- Facial recognition and the image classification/search in the Photos app

- Live Text recognition in images and videos

- Voice recognition by Siri (i.e. identifying different HomePod and Apple TV users)

- Realtime colour adjustments and other camera image processing

- Noise reduction and voice isolation microphone modes

[ Parent | on HN ]

Re:Is Apple Falling Behind in the AI Race Against Microsoft,... by lern_too_spel on Wednesday April 19, 2023 @09:45AM (#35628060)

Their competitors do all this and more on device, including on device stt and on device phone call transcription and menu creation. On device inference is just another area Apple is behind in.

Now that they're ramping up ads, I expect them to get better at ML, but to get to the level of their competitors will require a concerted effort, not the typical siloed development of normal priority projects.

[ Parent | on HN ]